TIGER ISLAND LAUNCH

To raise awareness of Dreamworld’s Tiger Island re-opening, I was tasked with the brief to design an OOH campaign.

The idea was to create suspense and mystery around the anticipated re-opening of this attraction. To achieve this, the campaign was rolled out in two stages. One design, running in the months prior to the re-opening, featured paper which had been ripped by a tiger’s claw. This was applied to AdShels and wide format OOH.

Once the launch date was reached, stage two was implemented. The ripped paper was removed revealing Bacu, who is one of Dreamworld’s resident tigers.

To bring this concept to the screen, I developed HTML5 animated banners and the paper rip was recreated for the Tiger Island TVC.