FUTURE LAB LOGO CONCEPT

Dreamworld Future Lab is a new state of the art research facility. With an emphasis on family, this area will allow the public to experience science and technology at their finger tips.

The task was to create a look and feel for Future Lab by focusing on the 3 pillars of: Space, Environment and Humans.

My approach was to design a set of contemporary icons, one for each of the pillars. Using white, grey and gold to denote the future and a feeling of technology, I was able to bring a sense of maturity to this set of playful and approachable icons.